Media and Rights
Media has tremendous potential in relation to the cause of social change. It has always played an important role, it is not an external part of the whole process, and instead is an integral part. Once we have seen that it made society feel that Freedom is our target, and society achieved the target. Now it is making our society feel that Market is the ultimate system a society can follow and consumerism is the best practice and society is taking it seriously.
The media is in an advantageous position to work with the organizations by promoting the causes that are taken up by the organizations. The media can be used to promote the causes and issues by keeping it alive in the minds of people and building up a sustained pressure to resolve it in favour of the deprived and the underprivileged.