Media and Rights

Media has tremendous potential in relation to the cause of social change. It has always played an important role, it is not an external part of the whole process, and instead is an integral part. Once we have seen that it made society feel that Freedom is our target, and society achieved the target. Now it is making our society feel that Market is the ultimate system a society can follow and consumerism is the best practice and society is taking it seriously.

The media is in an advantageous position to work with the organizations by promoting the causes that are taken up by the organizations. The media can be used to promote the causes and issues by keeping it alive in the minds of people and building up a sustained pressure to resolve it in favour of the deprived and the underprivileged. This sort of advocacy was very effectively used in the pre independent era by the freedom fighters. There were a large number of newspapers, which wrote untiringly in favour of the struggle. Advocacy helps to highlight issues, create awareness about it and eventually induce people to change their attitude in favour of the concerned issue. The fact that Civil Society and Media can work as partners to bring about Social Change is not a figment of imagination.

The following are the notes prepared on different aspects of media.